
This is a recap of what we discussed in the Zoom meeting
networking with intention
Golden Goose
🥚 FIRST STEP
Choose a niche that delivers listings year-round, no matter the market.
We can equip you in evaluating the most productive niches and the most valuable networking groups, and provide tailored presentations, expert-positioning websites, plus online training and the option to attend weekly support training.
🥚SECOND STEP
Attend networking events in your area.
We equip you on how to choose the most productive networking events and select professional Connectors so that you secure valuable follow-up meetings.
Be selective. Network with intention.
Your Connectors are waiting for you.
🥚THIRD STEP
Your COI is estimated to be 10x the value of your SOI. We equip you with the materials and training to conduct a professional, enjoyable presentation with other Connectors who can introduce you to key partners like Probate Attorneys, Builders, HR Directors, or Retirement Home Directors.
Over time, you can build a powerful COI of 2–3 or even 10–12.
We believe you will earn income in direct proportion to the quality of members in your COI. We help you build it.
🥚FOURTH STEP:
Every “Golden Goose” has a SPOC (Single Point of Contact) – the key decision maker who controls the referral.
The Connector gets you to SPOC. This is a critical meeting.
SPOC does not want to meet another Realtor, but rather a person who understands the process involved in this particular niche.
We help you with this pitch you are making to SPOC so you can start receiving listing referrals quickly.
What does it look like “for you to get better?”
NOBODY RUNS ALONE.
In the race of life, there are times when we all need a guide along the way. We’ve run the race a thousand times — we know where the blind spots are.
Libby Clegg — a truly unique individual who runs blind, yet shows the world what vision really means.
“The #1 characteristic we are looking for in an agent is desire to succeed matched with commitment to training.”
– Dr. Joe Mancini (Creative Contributor)
fox financial group
Golden Select vs Solo vs Co-Op
An agent can be solo or co-op. Either way is fine with us
What You Get With The Golden Goose Program
Mouse over the presentation on the right to see all the great products that come with your Golden Goose program. We equip you to win.
There are three options available to you:
We hope the idea of building your COI and securing accounts has resonated with you.
1. Golden Select – Best Value
Pay a one-time fee of $800 and get 5 year access to the program.
-or- Enter the Golden Select program at $99.00/mo for a 14 month trial period.
+ Greatest value
+ Two options
+ Life with No Limits add-on
$199
Limited-time only
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Golden Select comes with access to Dr. Joe Mancini’s live monthly program “Life With No Limits coaching” event.
2. Join The Co-Op
You join the Co-Op at eXp Realty via the Fox Financial Group. Your benefit is a lower split of 80/20 with a 10k cap.
+ Fixed cap at 10k
+ Low split on all of your closings
+ Faster to 100%
80/20
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On a $10,000 deal, Co-Op on avg agent earns $7,900.
For simply joining the co-op, your cap is reduced to 10K.
3. Stay A Solo Agent
You stay a solo agent.
First Deal: 70/30
All Deals After: 50/50 split
+ Deposit required
+ Simple split
+ No co-op agreement
+ No cap
50/50
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On a $10,000 deal, Solo agent earns $5,600. Your cap with eXp remains at 16K.
THINK DIFFERENTLY
What is the earning potential for an account?
We believe agents should consider being Account Executives handling the sale of the assets.
The AE could earn an additional $50,000 each year per account, if the agent were to be equipped on the presentation and the pitch of Probate, Divorce, and Estate Attorneys, plus Retirement Home Marketing Directors, and Leasing Managers.
How often do I get leads from my account?
When you fish from a stocked pond, motivated leads could come to you monthly. There is a process for securing the introduction to this key lead source.
Who oversees the Co-Op?
I am Bryan Kelsey an eXp agent. I lead the team called Fox Financial Group. We focus on building your business. We are the creators of the One Golden Goose. My specialty has been account acquisition since the early 1990s.
Is there a benefit to the Co-Op vs Solo?
On just 6 closings at approximately $300,000 sale, an agent would have earned approximately $9,824 more in the Fox Financial Co-Op vs being Solo. At 12 closings, the Co-Op agent would be ahead by about $21,680.
MEET THE FOUNDER
Bryan Kelsey
Founder of Excelsior Relocation
Acquired Relocation Management
Participated in the Employee Relocation Council
Peaked at #2 Realtor in his state
Was the top Re/Max and Coldwell Banker agent in Mo.
Coach / Instructor
Was co-owner of Redstone Lending
Has coached Realtors ranging from 10 million to 100 million.
Successfully coached Loan Officers
Coached London-based financial planners.
Was an adjunct professor at the University of Missouri through The Center for Financial Education.
Know someone who might be interested? Please share the link with other agents across the country

One Golden Goose is powered by Fox Financial Group
